As a User of nwa.com Reservations, you are in complete control of your travel planning needs. This includes controlling the use of information you provide to Northwest Airlines and its affiliates.

When you reserve or purchase travel services through nwa.com Reservations, we provide only the relevant information required by the car rental agency, hotel, or other involved third party to ensure the successful fulfillment of your travel arrangements. We also use information you provide during User registration or as part of the reservation process to customize the content of our site to meet your specific needs and to make product improvements to nwa.com Reservations.

We do not sell individual customer names or other private profile information to third parties and have no intention of doing so in the future. We do share User information with our partners only for specific and pertinent promotional use but only if our customers have opted to receive such information. As a User of nwa.com Reservations you have the option to receive updates from Northwest and Northwest SkyMiles Partners about fare sales in your area, special offers, new Northwest Airlines services and noteworthy news. To receive this information you must register for our promotional e-mail programs or check the appropriate box in your nwa.com Reservations Member Information profile. If you decide you would rather not receive these e-mails, you can always unregister or update your Member Information in nwa.com Reservations.  Northwest Airlines reserves the right to send occasional customer service e-mails to individuals that have not registered for our promotional e-mail programs.

We respect and will continue to respect the privacy of our customers who use nwa.com Reservations. For more information about protecting your privacy, please see our Privacy Policy.

We currently contract with a third-party Web Analytics company to help optimize our Internet business and communications.  We use these services to help measure the effectiveness of our advertising and how visitors use our site. To do this, we use Web Beacons and cookies provided by our Web Analytics company on this site.  The type of information we collect includes pages visited, referring domains, flight search data, SkyMiles tier levels, tickets purchased, fares, and other product information. We also collect certain technical information which may include your Internet Protocol (IP) address, your computer's operating system, and browser type.  By supplementing our records this information helps us learn what pages are most attractive to visitors, which of our products most interest our customers, and what kind of offers our customers like to see.  Although our Web Analytics company logs the information coming from our site on our behalf, we control how that data may and may not be used.  No personally identifiable information is collected via our Web Analytics tracking technology.

Additionally, Northwest uses third-party advertising technology to serve ads when you visit sites upon which we advertise.  This technology uses information about your visits to the sites upon which we advertise, (not including your name, address, or other personal information), to serve our ads to you.  In the course of serving our advertisements to you, a unique third-party cookie may be placed or recognized on your browser.  In addition, we use web beacons, provided by our ad serving partner, to help manage our online advertising.  These web beacons enable our ad server to recognize a browser's cookie when a browser visits this site and to learn which banner ads bring users to nwa.com.  The information we collect and share through this technology is not personally identifiable.  To learn more about our third party ad serving partner, cookies, and how to "opt-out," please click here